Distribution
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Showing posts with label Class Work. Show all posts
Showing posts with label Class Work. Show all posts
Saturday, November 28, 2009
Friday, November 27, 2009
New Technologies
As time goes on we are developing more and more ways of entertaining ourselves, making things easier for ourselves and simply changing the way we do things. It is these changes in technologies that are changing the way companies advertise to us as an audience. As our technologies develop and become more advanced so does the way products are advertised for example before the invention of the TV the main adverts would be posters or possibly radio adverts however back then adverts were not as common as they are now.
There are now unlimited possibilities of advertisement through new technologies that companies can choose but there are a few main ones that seem to work best and these are:
Online shopping: A much more simple solution to going to the supermarket, we can now sit at home on our computer and order or weekly shop direct to our door without having to move an inch. This method allows companies to have large advertisements on the page that are created to try and draw in the audience and attract them to purchase a product e.g. on the Asda website there are flash images of products that we might like to buy around christmas time (chocolate, crisps, sweets, sunday dinner food e.t.c) and this flash image has a picture of the product with the price on top. This is because the company hopes that the audience will look at the image and think ‘Wow I could really do with some chocolate, and look at that price I must have it!’ Although this method might not always work people are definitely more tempted to buy certain products through they way they are advertised by the company.
Social networking: Social networking sites are websites we people can interact with there friends through; chat, pictures, profile, comments, messages and a few other ways of communication more specific to each site. These sites are always looking to target users with very specific adverts to them e.g. if you have entered your favourite drink as coke on your profile you will more than likely receive many adverts trying to make you buy coca-cola. The site also has groups or fan clubs that can be created by users of the site to generate a wider audience for a certain thing or person e.g. some movies will create a group on facebook and advertise the film through it. People who join this group will receive notifications, messages and news feed updates on this certain group which might persuade them to see the film or buy the DVD e.t.c
Billboards: Billboards are giant signs usually placed along roads used to target a wider audience. Due to the sheer size and positioning of these billboards it makes it almost impossible to avoid them or not take notice of them and these are a very clever way of advertising because there are a very passive way of doing things (there is nothing you need to do to see the sign other than be walking, driving or cycling past the place it is located).
Text messaging: Phone networks will send you offers and updates through text message to try and attract you to purchase something for example o2 will send you texts on offers about the o2 academy or the o2 arena trying to tempt you to buy tickets and spend your money. They might also send you offers on your phone e.g. o2 use a prize system for pay as you go customers every time they top up there phone they can go online and claim a prize ranging from 60 free minutes on your phone to a brand new laptop.
Email: When a person registers to a certain site usually a shopping company’s site (sainsburys, boots, john lewis e.t.c) you have to enter your email this is so they can make sure you are a real customer and will therefore have to verify your account via email and also so they can send you new offers on products through email to try and tempt you to come back and buy some more. Email is a very clever method of advertising because the only way you can stop the emails are to delete your account and therefore mean you can no longer use that account or to delete your email so if you ticked ‘yes’ to send me emails there just going to keep coming.
Blu-ray/DVDs: Blue ray and DVD’s are new ways to watch your favourite movies and films we are always looking for easier ways to watch films and movies and now that we can watch them in high definition a lot of people are going to be more tempted to buy the film after seeing it to recreate that cinema affect in their own home. When videos first came out people found it very annoying that they would always have to rewind it to get it to the start of the film so when DVD’s came out and we no longer had to rewind every time people couldn’t wait to convert all there films from video to DVD and maybe in the future people will change all there DVD’s into blu-ray.
Blogs and Podcasts: Blogs and Podcasts are for people to publish things about themselves or others that people might want to read or hear. E.g. radio1 release a podcast so people can download there favourite show and listen to it on the bus on there iPod. Blogs are a lesser know form of advertising being as the person has to go and locate the blog themselves (below the line advertising).
There are now unlimited possibilities of advertisement through new technologies that companies can choose but there are a few main ones that seem to work best and these are:
Online shopping: A much more simple solution to going to the supermarket, we can now sit at home on our computer and order or weekly shop direct to our door without having to move an inch. This method allows companies to have large advertisements on the page that are created to try and draw in the audience and attract them to purchase a product e.g. on the Asda website there are flash images of products that we might like to buy around christmas time (chocolate, crisps, sweets, sunday dinner food e.t.c) and this flash image has a picture of the product with the price on top. This is because the company hopes that the audience will look at the image and think ‘Wow I could really do with some chocolate, and look at that price I must have it!’ Although this method might not always work people are definitely more tempted to buy certain products through they way they are advertised by the company.
Social networking: Social networking sites are websites we people can interact with there friends through; chat, pictures, profile, comments, messages and a few other ways of communication more specific to each site. These sites are always looking to target users with very specific adverts to them e.g. if you have entered your favourite drink as coke on your profile you will more than likely receive many adverts trying to make you buy coca-cola. The site also has groups or fan clubs that can be created by users of the site to generate a wider audience for a certain thing or person e.g. some movies will create a group on facebook and advertise the film through it. People who join this group will receive notifications, messages and news feed updates on this certain group which might persuade them to see the film or buy the DVD e.t.c
Billboards: Billboards are giant signs usually placed along roads used to target a wider audience. Due to the sheer size and positioning of these billboards it makes it almost impossible to avoid them or not take notice of them and these are a very clever way of advertising because there are a very passive way of doing things (there is nothing you need to do to see the sign other than be walking, driving or cycling past the place it is located).
Text messaging: Phone networks will send you offers and updates through text message to try and attract you to purchase something for example o2 will send you texts on offers about the o2 academy or the o2 arena trying to tempt you to buy tickets and spend your money. They might also send you offers on your phone e.g. o2 use a prize system for pay as you go customers every time they top up there phone they can go online and claim a prize ranging from 60 free minutes on your phone to a brand new laptop.
Email: When a person registers to a certain site usually a shopping company’s site (sainsburys, boots, john lewis e.t.c) you have to enter your email this is so they can make sure you are a real customer and will therefore have to verify your account via email and also so they can send you new offers on products through email to try and tempt you to come back and buy some more. Email is a very clever method of advertising because the only way you can stop the emails are to delete your account and therefore mean you can no longer use that account or to delete your email so if you ticked ‘yes’ to send me emails there just going to keep coming.
Blu-ray/DVDs: Blue ray and DVD’s are new ways to watch your favourite movies and films we are always looking for easier ways to watch films and movies and now that we can watch them in high definition a lot of people are going to be more tempted to buy the film after seeing it to recreate that cinema affect in their own home. When videos first came out people found it very annoying that they would always have to rewind it to get it to the start of the film so when DVD’s came out and we no longer had to rewind every time people couldn’t wait to convert all there films from video to DVD and maybe in the future people will change all there DVD’s into blu-ray.
Blogs and Podcasts: Blogs and Podcasts are for people to publish things about themselves or others that people might want to read or hear. E.g. radio1 release a podcast so people can download there favourite show and listen to it on the bus on there iPod. Blogs are a lesser know form of advertising being as the person has to go and locate the blog themselves (below the line advertising).
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Sunday, November 8, 2009
Shane Meadows Production Practices
Shane Meadows is a english film director and work for Warp Films he is 36 years old and has produced such films as Room for Romeos Brass, Twenty Four Seven, Dead Man's Shoes and This is England. He usually makes low budget films that are targeted at a small audience most of his films are very socially realistic and have a heavy realince on recommendation if they are going to make money. This is because unlike big blockbuster films, Warp Films does not have much money to advertise and produce top of the range movies and movie trailers so most of the advertisement done for there films is by us (the public) through recomendation.
Meadow's theory is that if he has a smaller budget he will therefore have a smaller loss if the film does not 'make it', so meadows does everything he can to keep the budget down. He uses unknown or little known actors in his films. This is because they will have smaller wages than the A-list actors in big films and they will help keep the social realism he is usally looking to produce. He normally uses natural lighting instead of adding it via editing or buying lights, he spends as little as possible on props and actors/actresses costumes, he will buy things instead of renting them e.g. cars, props, costumes e.t.c. (this is because the price of renting for a 6 month plus filming period could massively over exceed the cost of buying the product they are renting). One of the main budget savours however is using pre-made/fabricated sets, however this can mean alot of hard work and time being consumed whilst trying to find a place that already looks like the set for the film he is producing. He also uses recycled clips and audio e.g. in This is England the start of the films is a compilation of old clips from tv in the 80's, and he also uses audio from the radio in the 80's and simply edits it in to his film.
How does the budget of a film institution affect the production practices used to appeal to an audience?
The budget of a film institution affetcs the production practices because it limits the amount of things they can do to attract and appeal to an audience. For example they cannot use special effects and CGI within the movie which might appeal to a wider audience as the film will look more professional but some might argue this could make it lose it's realism. Also it means they cannot afford to use big stars/actors which might attract other audience members because they lked these actors in other films. A low budget means that the director(s) and producer(s) cannot use lighting in a special way to represent certain things in characters e.g. spotlight on a character to make sure the audience is paying attention to them, instead they have to use natural lighting and if they have scripted some scenes in a certain weather they will simply have to hope that this weather comes natural because they won't be able to generate it themselves. Also larger budgets means you can pay for things like extras e.t.c so the film looks more realistic e.g. extras in a shop buying things t make the shop look busy whilst in 'This is England' in many of the scenes the only actors are the main actors this means the director is forced to set the scene in a quiter surrounding and therefore could not produce a film in a busy city because they couldn't afford the money for all the extras.
Meadow's theory is that if he has a smaller budget he will therefore have a smaller loss if the film does not 'make it', so meadows does everything he can to keep the budget down. He uses unknown or little known actors in his films. This is because they will have smaller wages than the A-list actors in big films and they will help keep the social realism he is usally looking to produce. He normally uses natural lighting instead of adding it via editing or buying lights, he spends as little as possible on props and actors/actresses costumes, he will buy things instead of renting them e.g. cars, props, costumes e.t.c. (this is because the price of renting for a 6 month plus filming period could massively over exceed the cost of buying the product they are renting). One of the main budget savours however is using pre-made/fabricated sets, however this can mean alot of hard work and time being consumed whilst trying to find a place that already looks like the set for the film he is producing. He also uses recycled clips and audio e.g. in This is England the start of the films is a compilation of old clips from tv in the 80's, and he also uses audio from the radio in the 80's and simply edits it in to his film.
How does the budget of a film institution affect the production practices used to appeal to an audience?
The budget of a film institution affetcs the production practices because it limits the amount of things they can do to attract and appeal to an audience. For example they cannot use special effects and CGI within the movie which might appeal to a wider audience as the film will look more professional but some might argue this could make it lose it's realism. Also it means they cannot afford to use big stars/actors which might attract other audience members because they lked these actors in other films. A low budget means that the director(s) and producer(s) cannot use lighting in a special way to represent certain things in characters e.g. spotlight on a character to make sure the audience is paying attention to them, instead they have to use natural lighting and if they have scripted some scenes in a certain weather they will simply have to hope that this weather comes natural because they won't be able to generate it themselves. Also larger budgets means you can pay for things like extras e.t.c so the film looks more realistic e.g. extras in a shop buying things t make the shop look busy whilst in 'This is England' in many of the scenes the only actors are the main actors this means the director is forced to set the scene in a quiter surrounding and therefore could not produce a film in a busy city because they couldn't afford the money for all the extras.
Working Title and Warp Films
1. Working title films is a production company based in England. Warp Films is sister company of Warp Record and is based in Sheffield. Warp Films is an independent company, Working Title is part of universal (conglomerate).
2. Warp Films would have less of a budget because they are completely on their own, but Working Title would have more of a budget because they have help from universal.
3. Warp Films have produced films such as: This is England, Rubber Jonny and Dead Man’s Shoes. Working Title have produced films such as: The Boat That Rocked, About a Boy, Four Weddings and a Funeral and Drop Dead Fred.
4. Warp Films are no way near as famous as Working Title the film This is England will be much less known than say Four Weddings and a Funeral, also Warp Films will not have world famous actors however Working Title will.
5. The film Chicago had a budget of £306,403,013.
6. Working Title get there funding from universal, Warp Films get it from NESTA.
7. They can’t afford to do big action styled films because they don’t have the budget so they have to stick to more realistic dramas.
8. The main appeal is that all films are social realism and the audience can relate more to the style of films they make. For example This is England is set in the 1980’s and people can relate to their life growing up and the problems they faced are realistic situations.
9. Working Title has a big target audience and tries to get people of all ages and genders to watch their films. Warp Films have a smaller target audience and is more limited to one group.
10. They mainly make big Hollywood films that well known actors star in.
2. Warp Films would have less of a budget because they are completely on their own, but Working Title would have more of a budget because they have help from universal.
3. Warp Films have produced films such as: This is England, Rubber Jonny and Dead Man’s Shoes. Working Title have produced films such as: The Boat That Rocked, About a Boy, Four Weddings and a Funeral and Drop Dead Fred.
4. Warp Films are no way near as famous as Working Title the film This is England will be much less known than say Four Weddings and a Funeral, also Warp Films will not have world famous actors however Working Title will.
5. The film Chicago had a budget of £306,403,013.
6. Working Title get there funding from universal, Warp Films get it from NESTA.
7. They can’t afford to do big action styled films because they don’t have the budget so they have to stick to more realistic dramas.
8. The main appeal is that all films are social realism and the audience can relate more to the style of films they make. For example This is England is set in the 1980’s and people can relate to their life growing up and the problems they faced are realistic situations.
9. Working Title has a big target audience and tries to get people of all ages and genders to watch their films. Warp Films have a smaller target audience and is more limited to one group.
10. They mainly make big Hollywood films that well known actors star in.
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